We made this film around 2 years back, we met and spoke with some of the top brands, leading ad agency, leading publication houses … Every body loved the video, but for some reason it never materialize with any. After lot thinking and waiting, we decided to go solo , was it good decision? Here is what we achieved :
1. We trended on twitter in India in top 20 list on women’s day
2. The film is still being played in Cinepolis Cinemas, pan India
3. More than 50 + national, regional newspaper covered our story.
All this was achieved with no media spend!
We are working on 2nd leg to the initiative this gonna be bigger than what we did before, hopefully we should have brand on board this time